Client: Oakland Zoo
The Oakland Zoo is a non-profit organization, managed by the East Bay Zoological Society. KFRC.com created an online campaign to promote Oakland Zoo events throughout 2008. Digital elements include sponsorship of the KFRC.com Pet Pix Page, an online trivia game custom-created for the Zoo, a lead-generating listener survey and inclusion of Zoo special offers in the KFRC.com V.I.P. Club’s online community space. Visit the KFRC Pet Pix Page.
